US-based ad tech startup AdPushup, creator of a patent-pending ad layout optimization platform, has secured an undisclosed amount of financing as part of its Series A round led by Geniee, Inc., whose major shareholder is SoftBank Group Corp; other investors include Purvi Capital, and existing investors have also participated in the round.

The companies have also formed a strategic partnership aimed at extending services to Japan and Southeast Asia and collaborating mutually on proprietary ad optimization technologies. Geniee currently serves over 60 billion impressions every month in this region, which are to be further optimized using the machine-learning driven ad layout optimization platform developed by AdPushup.

Both companies aim to bring together their strengths in terms of proprietary technologies to improve both the reach and quality of products offered worldwide.

AdPushup, which is backed by Microsoft Accelerator, integrates with ad networks like Google AdSense to help web publishers test and optimize their ad layouts, thereby increasing ad revenue, without compromising on the UX. The machine-learning based algorithms can automatically fight banner blindness using continuous automated optimization. Existing customers have witnessed an average 69% revenue uplift using AdPushup’s product.

“We are changing how ads are delivered on the Internet. Our software’s revenue growth has underscored the need for page level optimization in the Industry and now, having the support of an industry expert like Geniee will help us execute our vision more rapidly and broadly,” said Ankit Oberoi, co-founder, AdPushup.

“We are very excited about this announcement. We commend both the cutting­-edge ad-­layout optimisation technology developed by AdPushup and the entrepreneurial spirits of the co­founders, Ankit and Atul. I believe this collaboration will boost publisher revenue to the next level across the board. I am looking forward to introducing this new technology to publishers in Southeast Asia,” said Tomoaki Kudo, CEO, Geniee, Inc.

“We've been extremely bullish on the team—they're level-headed and experienced entrepreneurs, and a team that has weathered together. The product has exceeded global standards from the onset. It utilizes sophisticated machine-learning technologies under the hood, but provides the simplicity of plug-n-play to the user. In an otherwise hyper-competitive space with razor-thin margins and ballooning CPCs, AdPushup makes it look easy for publishers to consistently and meaningfully amplify their bottom-line. Ankit, Atul and Dhiraj have already found a great product-market fit, and I'm confident with the new partnerships, they will continue to build significant value,” said Ravi Srivastava, Founder, Purvi Capital.

Atul Agarwal, co-founder, AdPushup, added, "AdPushup's industry-first, disruptive page-level ad layout optimization technology has positively impacted ad revenues for hundreds of publishers since its inception. This partnership with Geniee will allow us to reach and benefit a wider audience with better, visitor-friendly and sustainable ad revenue uplift".

"We are very confident about the technical capabilities of our product. Now that AdPushup and Geniee are getting into a strategic association, we are really excited about a strong technology meeting a large scale," adds Dhiraj Singh, Engineering Lead, AdPushup.

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