TrulyMadly, India’s number one dating app for singles, today launched its first premium paid feature called ‘Spark’.

A Spark lets users express interest in a match by letting them add personalised messages when they like someone. By doing so, members can make their profile stand out and get noticed, thus dramatically increasing their chances of being ‘liked’ back.

Rahul Kumar, Co Founder of TrulyMadly says, “We constantly strive to base the TrulyMadly experience on compatibility, not just location. Our member feedback shows that conversation openers are often a make or break for most people and Spark is our way of ensuring that people get off to the right start.

Sparks can be purchased in app across various price points, starting at INR 99.

With Spark and its powerful tagline “Get Noticed. Be Heard.” TrulyMadly has entered the ‘freemium’ space, wherein app usage remains free but premium features can be purchased.

TrulyMadly is Indian dating app for singles, with over 3 million installs. TrulyMadly prides itself as the safest dating platform for Indian singles today. The app offers a robust profile verification system to remove fake profiles or imposters. TrulyMadly uses a proprietary tool called Trust Score and also uses psychometric profiling to suggest highly compatible matches to its users.
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