Mobile Marketing & Rewards Platform, Skrilo, which has its India operations in Gurgaon, has raised $1.5 Million in angel funding from an august group of influential industry veterans in the investors fraternity of Singapore. The roster of investors includes Anuj Srivastava (ex-Google, CEO and Co-founder – Livspace) and Arvind Tiku (Founder and Group Chairman, AT Capital Group) amongst others.

Their advisory board also comprises of impressive names from an eclectic group of industries, including Mr. Anurag Gupta of WPP, Anurag Srivastava of Jungle Ventures and Space Matrix, and FMCG industry veteran Mr. Girish Patel.

The company will primarily use the funding for marketing a one of its kind reward program to the consumers and building on its visionary product pipeline centred on providing a compelling value proposition for the brands and businesses while engaging the consumers in a deeper and meaningful way. Smart, relevant and hyper-locale marketing and Big Data analytics is the spine of Skrilo’s technology development. Spearheaded by Gaurav Singh whose deep expertise across both product and services technology development, renders a definite edge in Skrilo’s tech focus.

“In India, it is estimated that the smart phone usage will jump from 200 million to 650 million in the next 3 - 4 years. Digital advertising is still in its nascent stage and Mobile marketing is an extremely small percentage of digital advertising and overall global advertising and marketing industry today,” said Manish Sinha, Founder and CEO of Skrilo. “The current scenario offers only intrusive mobile marketing solutions which is not readily acceptable by the consumers. Skrilo is a paradigm shift from intrusive marketing & advertising to non-intrusive marketing & advertising. Our platform engages the consumers meaningfully in the mobile space.”

Skrilo aims to continually add value for its stakeholders which are the brands and the audience by connecting them in an engaged manner. The platform helps corporates, businesses and brands to initiate engagement with the end consumers and connect with them in a targeted manner. The one-stop rewards platform, gives the consumers an opportunity to engage with brands and merchants in an incentivised and impactful way and benefits from a portfolio of reward options.

Anuj Srivastava, an active angel and founder of Livspace, who was one of the first investors to come on board with Skrilo, commented, “Reaching users on their phones in an unobtrusive way and driving engagement for a variety of marketing drivers without any biases is a hard problem to solve – especially when it’s done on one platform. Skrilo has built a highly innovative marketing and rewards platform to help marketers create a series of programs: research, brand awareness, new product launch, promotions, or loyalty programs. I loved the technical innovation where users are incentivized with clever promotions to engage with the Skrilo platform while they have the unbiased choice to engage with the marketing proposition of their choice. This is a very large market, a hard problem to crack and scale, and the Skrilo team with its background in creating companies, technologies, and their overall business acumen is one of the best I have come across to solve this complex problem.”

Starting from the South East Asian countries, Skrilo aims to go global with its offerings in the next 2-3 years.

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