Xiaomi, the company, is a name that has gained massive amounts of popularity among Indian mobile lovers in a small period of time. With an army of experts products out there on its e-commerce platform, expert in the industry predict that the company is aiming to become an overarching tech company. In a recent interview with an Indian Economic Daily, Hugo Barra, Xiaomi's vice president international, shared about Xiaomi's recently launched Mi Max, their world of Internet of Things (IoT) products and the company's way forward.

According to Barra, Xiaomi considers itself as a platform whose three main pillars of strength are its ecommerce business, its MIUI operating system and lastly, it's innovative hardware. Xiaomi makes its revenue by building products and services on the top of this very platform. The smartphones that are sold in the market works wonder with the varied products ecosystem because all these products are well-connected to the world wide web and are being operated by their respective applications on the Xiaomi smartphones. The thing that makes a huge difference for Xiaomi is, that the company makes all these different types of products available to its customers directly without any middlemen and ends up making profits for the original manufacturers of the device and themselves.

Barra in his interview makes it very clear that his company is not in the running to become the next Samsung on the block in terms of making all consumer electronics, as Xiaomi's main focus is towards IoT. Since, currently, the company doesn't manufacturer fridges, ovens and air conditioners etc, they for now are resorting to embedding their wireless chips inside the third party home appliances so that they are capable of communicating and sending the data back to their platforms as well.

Talking about the struggle that Xiaomi is currently facing with bringing its entire line of products to the Indian sub-continent, Barra clarifies that there are no as such regulatory problems that they are facing, it is only that the company has taken a strategic decision to currently only bring those products to India that are relevant in the Indian market.

When asked about the reason behind launching Mi Pad when users can have almost the same experience on a Mi Max, Barra stated that the company made a strategic call not to bring the Mi Pad two to India because of it not being a cellular product. To explain it further, he pointed the difference in consumer behaviours in it China (Xiaomi's headquarters) and India. According to him, China is more into WiFi-enabled tablets while the India on the other hand requires 3G enabled tablets and the company thought it isn't logical to make one version of Mi Pad just for India.

Talking about its investment plans in Indian startups, Barra shares that the Indian Startup industry is currently going through a very important transition phase wherein on-demand content is very crucial. Hence, Xiaomi has a twofold agenda when it comes to Indian startups. They're first and foremost looking for partnerships and then towards investments and quite often they both does happen simultaneously.

Seeing the response Xiaomi is producing in India, one thing is for sure, that the company will be in India for quite a long haul. Here's hoping to see more of Xiaomi in India.

Post a Comment

Previous Post Next Post

Related Readings