In a major move, nexGTv, India’s largest subscription-led video entertainment app, has announced its partnership with SAB Group, one of the leading Media and Entertainment conglomerates in the country. As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Masti, Dabang, Dhamaal, Maiboli and Dillagi for its users across the globe.

Started by brothers Mr. Gautam Adhikari & Mr. Markand Adhikari in 1985, SAB Group has gone on to establish its brand proposition as a pioneer in the field of Indian Media, pushing through various stages of growth over the last 25 years from a production house to a broadcaster. SAB Group has successfully identified the gap in the regional market and has emerged as a leader in the space by delivering highly relevant localized content.

Speaking on the announcement, Mr. Abhesh Verma, COO, nexGTv, said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”

nexGTv’s latest association will no doubt delight the country’s digital viewership, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere. All the channels from SAB Group are a part of the paid category at nexGTv, and can be accessed either through www.nexGTv.com or through the nexGTv mobile app for Android and iOS.

About nexGTv and Digivive:

With over 25 million downloads, nexGTV mobile App is the unmistakable TV button on your mobile. It is Digivive's flagship, multi award-winning application offering consumers unlimited and compelling entertainment across multiple devices (mobile, tablets or laptop/PCs). Choice includes an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising of movies, TV shows and videos for every mood.

Besides ranking amongst the Top Entertainment applications in App stores, nexGTV has also won numerous awards including 'The Best Digital Experience' at the prestigious World Communication Awards 2014, in London. It runs seamlessly across 2G/EDGE/3G/4G and Wi-Fi networks across platforms such as Android, iOS, BlackBerry and Tizen, enabling consumers to stay entertained irrespective of bandwidth limitations and the operating platform.

The company has recently expanded its movie catalogue to 1000 by partnering with SAI Entertainment.

nexGTv has globally launched a kids- special app, ‘nexGTv Kids’. The new addition curates the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The Kids app is available for download on Google Play Store and can be accessed from all over the world. Recently, the company also announced the addition of Think Health content to its Kids app. Catering to children between the ages of 2 and 10, the Think Health content on nexGTv Kids will allow access to educative and informative animated videos which will teach young learners about various health and fitness-related issues in a fun, engaging way.

The company had introduced SPOTLight – India’s first mobile talent discovery platform, together with ace director and master storyteller Imtiaz Ali as the creative judge, enabling both amateurs and professional video enthusiasts to not only showcase their talent pan-India on nexGTv, but also earn off it, aside from Rs.100,000 cash award to one lucky winner who figures amongst the Top 5 most-viewed videos every month on the platform.

The company has also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence viz. ‘It’s My City’. The series premiered as a 14-episode premium, original series that revolves around the everyday lives and struggles of four young girls, living together in the same flat in Mumbai. In her inimitable style, Priyanka Chopra appears in and as herself assuming the mantle of an official landlady, unofficial guardian and protective friend. The series is available at nexGTv platform.

The company has also recently announced its exclusive news app, nexGTv News. Launched as the go-to destination for mobile-based video news content, the app will aggregate and deliver video news content from leading TV news channels, revolutionizing through enhanced accessibility, the way news is currently consumed in the country.

NexGTv has partnered with One Network Entertainment Pvt. Ltd (ONE) to launch the “Comedy One”. With the first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series, the development will definitely have its audience in splits!

The company has recently announced the launch of its exclusive devotional app, iFaith. The app will enable anytime, anywhere access to devotional content for nexGTv users around the world by delivering well curated relevant content in highly immersive and engaging viewing environment. So whether you prefer to enjoy your favourite lilting bhajan, knowing your daily horoscope, watching devotional movies or listening to a calming HanumanjikiAarti on a Tuesday, you can now fulfill all your spiritual needs at the touch of a button!

With the growing demand of Yoga and traditional fitness methods among aspirational consumers, nexGTv announced the launch of their exclusive Yoga App, nexGTv Yoga.  The app will especially delight fitness enthusiasts, who will now have access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The videos – catering to both beginners and experts – will lay emphasis on instant health improvement, increased body fitness, height increase, muscle toning, ENT treatments, joints and back bone pain relief, improving strength & vitality, detoxification, relaxation, increasing concentration and curing diabetes.

In a bid to deliver a highly convenient usage experience to its subscribers, nexGTv, India’s biggest subscription-led video entertainment app, has launched its ‘My nexGTv’ app. The app will serve as a wrapper/aggregator tool for all the apps from nexGTv and will allow users to manage, install and access multiple apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform on their mobile.

Conceived by technology professionals together with deep consumer insights, Digivive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Our partners include leading telecom operators and OEMs. Established in 2010, Digivive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.

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