Delhi-based Happily Unmarried Marketing Pvt Ltd, which owns and operates HappilyUnmarried.com, has raised Rs. 5 crore from Info Edge (India) Ltd, which runs a slew of consumer internet properties such as Naukri, 99acres, Jeevansathi and Shiksha. Info Edge’s total investment in Happily Unmarried is now Rs 21.3 crore and it holds about 48% stake in the firm. With this funding round, Happily is valued at around Rs 72 crore ($10.5 million) given fresh issue of equity convertible securities in the latest transaction, as per VCCircle report.

Founded in 2003 by Rahul Anand and Rajat Tuli — both alumni of Mudra Institute of Communications (MICA), Ahmedabad — Happily Unmarried designs and sells fun products through a hybrid model of offline and online retail. It has also entered mens grooming products business under its brand Ustraa.

The company also organises music festivals and works with corporate houses for projects involving branding, communication, interiors and marketing – all rolled into one. The products featured on the company’s website include ashtrays, bags, beer glasses, cards & posters, cushions, glasses, key chains, tee shirts and wall clocks.

In June, Info Edge has invested in contacts management venture Diro Labs and housekeeping services provider Unnati Helpers. In January it invested about $1.1 million (Rs 7.4 crore) in mobility-and cloud-based software developer Rare Media Company Pvt Ltd.

The firm also owns majority stake in restaurant listings platform Zomato and has also invested in Bangalore-based online photography startup Canvera Digital Technologies Pvt Ltd as well as MyDala, BigStylist and PolicyBazaar among others.

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