eCommerce startup Dreamworld Digital, which runs online retail store, is in talks with three leading private equity players to raise $5-6 million, to expand from apparels business to Bollywood locations tourism.

BollyWoo which launched in February, has already seeing 20-25 orders per day with out much promotion. The company has close to 4,500 active subscribers, out of which 20 per cent are returning customers.

"We have managed to create a new revenue stream for film producers and are now looking at expanding it," founder Vinayak Kalani said. Kalani has invested about Rs 1 crore in the business, which has so far generated nearly Rs 8 lakh in revenues.

The company ties up with film producers to get movie clips and manufactures the outfits wore by the actors, by finding the closest material. Also, the firm wants to launch Bollywood locations tourism, wherein the company will partner travel agencies to create custommade Bollywood theme tours.

"Bollywood is much larger than just apparels. It cuts across age groups and demographics. We have seen people wanting to go to the locations where our films are shot. So we are planning to launch the service, wherein we will arrange Bollywood theme tours, overseas and domestic, with travel agencies," added Kalani.

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