News and ebooks mobile application Dailyhunt has picked up a minority stake in local news language portal, OneIndia, for Rs. 15 crore. The investment will help Dailyhunt expand its partnership with OneIndia, which is owned by Greynium Information Technologies.

The deal will help Dailyhunt, which focuses on local language users, generate multimedia content, especially short format video and audio, for its platform, as reported by ET. The two companies already have a content partnership.

"It's time for local language content generation to go more deep, like it has in English. We need content in both audio and video, and more short format content appealing to the demographics of the country. We are supporting non-news content with this investment," said Virendra Gupta, founder & CEO of Dailyhunt.

Gupta will also join the board of Greynium as part of the deal. OneIndia was founded in January 2006 by Rajesh Jain and BG Mahesh, it provides local language content and publishes content across genres such as lifestyle, entertainment, technology, automobiles, travel, personal finance and education in eight local languages.

Besides OneIndia, its websites include that's Cricket, FilmiBeat and CareerIndia. It reaches 35 million unique visitors and 500-million page views a month.

OneIndia was initially funded by Jain, who acquired the company in 2010 through his company Netcore. Jain was also an investor in Greynium when it started out.

This investment is the part of DailyHunt's aim to focus on generating revenues from advertising dollars, as global multinationals are also increasing their spend on digital with increasing smartphone penetration.

"Greynium has been a key player in the local languages space, and this position will be further strengthened by Dailyhunt's reach across India. It also ties in well with our plans for producing video content in vernacular languages, which we expect to be the next big growth wave for us," said Mahesh.

Image : BG Mahesh

 

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