, Indian e-retailer of Overstock, EOL, Refurbished Branded product deals, has announced the appointment of HS Bhatia as Managing Director of the company. The appointment of H S Bhatia on board in the capacity of MD is a highly strategic move by the largest recommerce brand to augment its bottom-line.

Under this role, Bhatia will help drive new business opportunities across both B2C and  B2B  verticals through strategic alliances for their  Online platforms and He  will also oversee sales and lead in building strategic partnerships with Domestic  as well as International clients .

Bhatia brings over 25 years’ of rich experience and has held senior roles with Bajaj Auto, LG Electronics , Sony India, Bharti  Airtel Ltd, DishTV  (Zee Group) , and Videocon Industries Ltd. Commenting on his new remit, Mr. Bhatia said, “I am honored to be chosen by the Board to lead the company  and take & its B2B venture to the next level in the E-Commerce market”.

Tarun Bhardwaj, said that the appointment of Mr. HS Bhatia is an important milestone for the company. We are confident that he will be a catalyst who will help steer & into a new stage of professional excellence. Mr. HS Bhatia comes with outstanding credentials. He brings a reputation for effective management and team-building, and a first-class academic background, with complementary experience in the Business world.

"We are very pleased to welcome HS Bhatia as Managing Director, a role that will benefit greatly from his intuitive knowledge of the Electronics & Durables  industry. We are hopeful that he will help lead in developing innovative strategies while maximizing our customer base," added, Saurabh Rai.

HS Bhatia brings wealth of Sales, Marketing, Service; and Distribution experience to the company that he gained through a long and successful career spent leading Mobile Handsets, Consumer Electronics, DTH, Automobiles, Kitchen and Home appliances. He has also handled New Products Identification & Sourcing, especially from China / Taiwan / Korea & is expert in International Alliances   for Brands   into India and for into Asia, SE Asia, Middle East   and Africa.

Recently, has inducted Saurabh Rai a former Accenture sales team leader as its CEO and with Mr Bhatia on board, the company seems to be in acceleration mode., has an extensive portfolio of branded surplus products that customers are demanding. The launch of its marketplace earlier this year has generated great momentum in consumer sales; meanwhile the brand is driving forward with an active programme of expansion to grow Surpluss and Bizpluss market share in the ecommerce markets.

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