POKKT, India and South East Asia’s leading rewarded video advertising platform today announced that their incentivized Android app, Pocket Money, has been acquired by Adways Inc, Japan and South East Asia’s leading mobile marketing company. The landmark acquisition follows the launch of the Adways Indian subsidiary - Adways Innovations India Pvt Ltd with Yu Ishida as their Country Manager.

Currently installed by over 6 million users in India, Pocket Money is a reward-based ad platform, which helps app developers to acquire and engage customers in a targeted way. It brings together a colossal rewards-for-engagement platform with the best in-line offers and value exchange in return for a multitude of redemption options. Pocket Money banks on its state of the art a serving platform, steadfast attribution tie-ups, big data and analytics infrastructures to not just ensure a high rate of successful transactions, but also thrives on the grounds of bringing direct and qualitative success to it’s advertisers.

Rohit Sharma, Founder & CEO, POKKT said, “Pocket Money today is amongst the top 5 Apps in the category with huge traction. We have built Pocket Money as a successful and profitable business in less than 18 months. However we want to focus on our core business “POKKT Video Ads”, which is the leading Mobile Video Ad Platform for Games in India & SEA. Adways is a large Global performance Ad Company and the right partner to scale the Pocket Money Business significantly in India.”

Speaking about the acquisition and the establishment of Adways India, Yu Ishida, Country Manager, Adways India, “India is one of the largest smart phone using markets in the world. With more number of smart phone owners, the advertising is also moving from passive attention seeking to engagement driven exercise. Pocket Money is one of India’s leading incentivizing app.  We are excited to enter the country with such a dynamic and young team as Pocket Money. Launching Adways India and acquiring Pocket Money is another step towards consolidating our foothold in the Asian market.”

The latest Adways acquisition and launch of their Indian subsidiary follows India’s incredible growth potential to accelerate the adoption of mobile business. According to a report by Counterpoint Research, India has become the second-largest smartphone market in terms of active unique smartphone users with 220 million users, surpassing the US market, followed by China and expected to reach 700 million by 2020*. Mobile advertising market has also grown by 200% every year since 2013 in proportion to the growth of smartphone penetration.

Adways Innovation India will be committed to help domestic and overseas app developers and publishers expand their business in the best way possible by developing its own media platform and enhancing advertising agency business. Adways Inc is a listed company in Japan.

Image Source: ShutterStock

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