Bangalore-based fitness startup BYG (BookYourGame) has raised funding while Gurgaon-based travel portal, Yatra.com, has acquired mGaadi, a Bangalore-based auto rickshaw aggregator.

Fitness Startup BYG Raises Funding Through LetsVenture For Marketing Expenses

Bangalore-based fitness startup BYG (BookYourGame) has raised funding led by Sanjay Verma (former CEO, Cushman & Wakefield, Asia Pacific) and Amit Khanna ( managing partner, Antuit-Europe) via LetsVenture.

Launched in February 2016 by former Goldman Sachs employees, Devi Prasad Biswal and Avijeet Alagathi, BYG allows its users to buy gym memberships or choose fitness sessions, and pay per session with the ‘Workout Now’ option, without a membership. It is currently operational in New Delhi, Mumbai, Pune, Bangalore, and Bhubaneshwar.

Fitness startup BookYourGame, run by Bookyourgym Fitness Pvt. Ltd, plans to use the funds for marketing expenses. Using the app, available on Android platform, users can book classes and sessions at fitness centres near them, with the sessions being priced between Rs.50 and Rs.400. The company also sells a software-as-a-service solution for fitness providers that helps them engage with their members, and gives access to data and analytics.

Other startups operating in this space include Fitternity, which raised $1 million, and Gympik, which raised $135,000 in seed funding.

Yatra Acquires Bangalore Based Auto Rickshaw Aggregator MGaadi

Gurgaon-based travel portal, Yatra.com, has acquired mGaadi, a Bangalore-based auto rickshaw aggregator, for an undisclosed amount.

Founded in 2012 by Solomon JP and Vishy Kuruganti, mGaadi is a commuting service from India Drivers Network, a Bangalore-based social enterprise. mGaadi is building a location-based network of auto rickshaw drivers.

Vishy has announced the acquisition on mGaadi's Blog, "In mid-May, after a series of exciting conversations and meetings with Yatra CXOs, the terms of the acquisition were finalised. On Jun 10, we signed a definitive agreement to be acquired by Yatra.

As part of the acquisition deal, its employee transportation platform – Cartr and related mGaadi technologies will be integrated into Yatra’s products.

In January 2016, Yatra acqui-hired Mumbai-based Travel-logs, which specialises in organising customised city walks and private tours.

Image Source: ShutterStock

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