Blueshift, the leader in Segment-of-One Marketing, has added two highly experienced executives to its Asia-Pacific (APAC) team as the company continues its expansion in the region. Dhruv Shanker joins Blueshift as Vice President & Head of APAC based in Singapore, and Nipun Bhatia joins as Vice President of Engineering to launch the company’s operations in India.

San Francisco based Blueshift already serves several prominent customers in the APAC region, including Redmart, Singapore’s largest online grocer, as well as India based companies like Snapdeal, Shopclues, Urban Ladder and Oyo Rooms.

"Blueshift has helped us drive targeted lifecycle marketing and improve our re-engagement rates dramatically,” said Todd Kurie, VP of Marketing at Redmart. “With Blueshift, we are now able to launch personalized campaigns on email & mobile app push notifications, and drive a consistent message across different marketing channels. "

As VP & Head of APAC, Shanker will lead Blueshift’s expansion by establishing and developing relationships with brands and other leading marketers in the region. Prior to Blueshift, Shanker was the Head of Affiliate Marketing, Asia Pacific, for Groupon, based in Singapore.  At Groupon, he was responsible for driving strategy, implementation and optimization for the company’s highest trafficked region. Before joining Groupon, he worked for Yahoo!, Google and Dell in a variety of strategic management positions.

As VP of Engineering, Bhatia will oversee Blueshift’s technology organization as the company continues to grow. Bhatia joins Blueshift from @WalmartLabs, where he was the Senior Director of Engineering, Smart Pricing, and led the team responsible for designing and executing the pricing platform that powers Walmart ‘s Global eCommerce. Prior to @WalmartLabs, Bhatia worked for Kosmix and Oracle in Silicon Valley, after graduating from Stanford University.

“As Blueshift continues its growth, we saw a great opportunity to introduce Segment-of-One marketing automation to the Asia Pacific region,” said Blueshift’s Co-Founder & CEO, Vijay Chittoor. “Dhruv and Nipun’s impressive expertise and track records align perfectly with Blueshift’s mission and we are happy to have them come aboard at this time of explosive growth.”

“Having worked in the APAC region for a number of years, I’m excited to be joining Blueshift as we push to enter the ever growing Asia Pacific market,” said Shanker.

“I’m thrilled to be joining Vijay and the rest of the team at Blueshift as we continue to grow and put our stamp on the global marketing automation landscape. I look forward to what’s ahead as we combine machine learning and artificial intelligence to bring ‘Rocket Science as a Service’ to a whole new range of B2C marketers,” said Bhatia.

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