Bangalore- and California-based ad-teach platform, Jivox has raised $6 million from investors led by brand-tech group You & Mr Jones and its founder David Jones, former global CEO of advertising conglomerate Havas. Existing investor Fortisure Ventures and Jivox CEO Diaz Nesamoney also participated in the round.

The company will use the funds to grow sales and marketing globally and to invest in its market-leading platform.

The firm secured $5.8 million in February 2014 in a Series C round led by San Francisco-based Fortisure Ventures, with participation from Shah Capital and existing investors Opus Capital and Helion Advisors. Earlier, Jivox had raised $8.2 million, led by Fortisure Ventures, with participation from Opus Capital and Helion in November 2011.

Jivox was founded in 2006 by Nesamoney, a BITS Pilani alumnus, the company is the leader in data driven advertising and marketing – including programmatic creative advertising that includes in app video, native, mobile and display ads – for multiscreen ad campaigns. Global brands and media agencies rely on Jivox’s data driven dynamic ad platform to create, serve and manage personalized advertising campaigns, sometimes described as programmatic creative advertising.

Its flagship product, Jivox IQ is the preferred dynamic ad platform and is used today by several hundred brands, media companies and creative agencies to create and serve their most demanding multi-screen ad campaigns. Its marquee customer list includes A&E Networks, Charles Schwab, College Humor, Crispin Porter & Bogusky, Federated Media, FedEx, Digitas, Havas, Hearst, Jack Daniels, Johnson & Johnson, Marriott, Merkley + Partners, Razorfish, Red Bull, Universal McCann, and Wieden+Kennedy.

“We view this strategic investment by one of today’s frontrunners in digital marketing as strong testament to the strength of Jivox’s Bangalore-based R&D team,” said Naren Nachiappan, managing director, India, Jivox.

Image Source: ShutterStock

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