Snapdeal, India’s largest online marketplace has announced the acquisition of Gurgaon-based TargetingMantra, a boutique technology company, which has done path breaking work in the field of personalizing shopping experience for customers on eCommerce platforms.
Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra has offices in Palo Alto and Gurgaon. The company provides a unified platform to manage customer life cycle through personalization, targeting and big data analytics. TargetingMantra specialises in building products for enhancing customer buying journey and increasing conversion rates through intuitive product discovery, recommendations and channel selection. Its founders come with rich experience in machine learning and eCommerce industry.
At Snapdeal, TargetingMantra’s team will further the on-going initiative to build the ‘customer experience engine’ which will personalise shopping experiences for customers.
Speaking about this acquisition, Rohit Bansal, Co-Founder, Snapdeal said, “At Snapdeal, we are always on the lookout for talented teams, who come with complementing tech skills, which can further enhance the experience for our customers. Personalisation is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The Targeting Mantra team comes with valuable experience in driving superior customer experience through machine learning. We are thrilled to have them join us on our journey towards achieving 20 million daily transacting users by 2020.”
Commenting on the acquisition, Saurabh Nangia, Co- Founder, TargetingMantra said, “We are very excited to become a part of the Snapdeal family. Given Snapdeal’s customer centric approach to technology, TargetingMantra can add immense value to shaping shopping experiences on the platform.”
Rahul Singh, Co-founder, TargetingMantra added, “We are looking forward to rolling out our solutions to Snapdeal’s huge customer base. Going forward, we are confident that Snapdeal will be at the helm of more innovations in personalisation space.”
With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.
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