Online Home Decor firm BedBathMore which is owned and operated by Home Craft Online, has raised an undisclosed amount of funding from investors including Swedish bank AB Kinnevik Group, Germany's Rocket Internet and some backers of FabFurnish, the online furniture brand recently acquired by Future Group.

In 2015, Home Craft Online had announced plans of investing Rs 128 crore to fund its expansion plans. According to filings with the Registrar of Companies, BedBathMore secured close to Rs 3.5 crore in equity from investors in Fab-Furnish in March this year. The company is looking to make lead generation a major source of revenue.

With this funding, the startup is looking to create a lookbook for its customers who can source the products from the marketplace.

"We are working on multiple features for customers who can find a look, buy the look and consult with interior designers on the platform," said Amit Dalmia, CEO of BedBathMore.

The platform has also tied up with service providers in the interiors space, include paint companies, designers and architects, among others, for listing services.

Recent deals in this space

In March, Bengaluru-based home decor and furnishing startup, which went live last October, raised $2.5 million in seed funding.

In January, online retailer and home decor brand, SkyCandle, had raised an undisclosed amount in Series A round of funding led by GPA group.

In April, Jaipur-based Houssup, an eCommerce platform for interior design, has raised an undisclosed amount of angel round funding from Mitin Patel (MD, Prima Automation) and Gaurav Agarwal.

In August 2015, Bangalore-based home design & decor startup, LivSpace had raised $8 million in an internal round of funding led by its existing investors Helion Ventures, Jungle Ventures & Bessemer Venture Partners.

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