[caption id="attachment_105867" align="aligncenter" width="700"]land_rover Image - Ovu0ng / Shutterstock.com[/caption]

The ever growing global Smartphone market seems to have even got the Jaguar excited. According to the latest buzz in the market, Jaguar Land Rover, the British automotive brand which is currently owned by Tata Motors, has decided to launch its own range of smartphones and accessories by early next year.

For the project, Jaguar Land Rover has decided to join hands with the Bullitt Group, a popular consumer electronics company.

According to a statement released by the British automotive brand, “Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension."

Land Rover will be assigning a special engineering and design team from Jaguar Land Rover special operations for the partnership, which will meticulously work to produce a number of bespoke applications tailored to Land Rover brand and product values.

According to the automative brand, the new range of smartphones and accessories will be launched in 2017 and imbibe the Land Rover brands core values. The company promises that they will feature some really innovative capabilities and technology in its this new range of offerings.

Bullitt Group believes that their this partnership with the Jaguar Land Rover will result in a groundbreaking portfolio of mobile devices and peripherals which will help take the brand to an excitingly new level of commercial terrain.

According to the Group, the new range will have elegance and durability at its heart. It has been especially designed to become an integral active lifestyle partner for people who are always ready and enthusiastic about taking on new challenges head-on and go much 'above and beyond' the ordinary.

Bullitt Group has worked on their rugged and tough smartphones with various clients in the past.

“We are confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it,” said Peter Stephens, CEO, Bullitt Group in a statement to a news daily.

Notably, in last month, Land Rover has also launched car-focused tech startup - InMotion, that will focus on building technology to improve features in future cars.

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