Unbxd Inc., which helps eCommerce companies by providing them with search, navigation, product recommendations, merchandizing and analytics solutions, has raised its Series B round of funding. The funding was led by entities advised and managed by Nirvana Venture Advisors, along with existing investors including IDG Ventures, Inventus Capital, and Indian Angel Network. The company had raised $2 million in a Series A funding in 2013.

Unbxd was founded in 2011 by Pavan Sondur and Prashant Kumar. The company aims to utilize the raised funding to improve its product, accelerate sales growth and expand its sales and marketing team. It plans to increase its employee count to more than 100 people over the three months from 55 now.

Unbxd provides eCommerce product discovery software services and helps companies solve search and other queries for almost 200 million eCommerce visitors in a day. 85% of the companies Unbxd services are outside India, primarily North America.

“Our relevancy engine and machine learning models have consistently delivered value to some of the biggest eCommerce sites in the world. Had Unbxd been a standalone eCommerce site, we would be the biggest eCommerce company in India in terms of volume of traffic and GMV served,” said Prashant Kumar.

Image Source: ShutterStock

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