US-based BIOWORLD Merchandising has acquired Mumbai-based licensing and merchandising startup VoxPop.com for an undisclosed amount. Post acquisition, Blume Ventures-backed Vox Pop will continue to remain independent in its operations. In 2014, VoxPop had raised $1 Mn from Blume Ventures.

With this acquisition, BIOWORLD Merchandising aims to build a strong product portfolio for apparel, accessories and footwear with over 100 brands across the entertainment industry.

“This acquisition is a part of the firm’s overall growth strategy. We will work together and play to our strengths to deliver a better value proposition for our customers. Through this partnership, BIOWORLD will have direct access to the customer and foster a stronger bond with the growing pop culture community in India,” Raj Malik, founder and CEO of BIOWORLD Merchandising said.

Founded in 2013 by Siddharth Taparia, VoxPop develops and retails limited edition merchandise in partnership with brands such as Disney, Marvel, Star Wars, DC Comics and Warner Brothers.

“We believe our combined strengths will unlock the opportunity to accelerate growth in the category. With a wider reach and deeper portfolio of products, we will maintain our position of leadership in the category of licensed merchandise, giving the Indian consumer a one stop shop for all their popular culture merchandise needs,” said VoxPop’s founder and CEO Siddharth Taparia.

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