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The Wedding Brigade, a one-stop destination to discover, plan and shop for Indian weddings dresses, has raised Rs 4 Crore in a Pre-Series A round of funding led by Blume Ventures, with the participation of four other angel investors. The capital infused into the venture will be allocated towards enhancing product and services offerings, growth activities and acquiring talent. The Wedding Brigade was earlier known as Indear, and has received rave reviews for its online shop, which lets users purchase wedding apparel, jewellery, gifts and other essentials.

The name change reflects the company’s growth from a wedding inspiration website to a comprehensive wedding solutions portal where users can find inspiration, buy products, and book services for their weddings, all in one place. The name “The Wedding Brigade” represents a group of people - family, friends, vendors, and the company itself - coming together to make a dream wedding a reality!

On investing in this promising venture, Sajid Fazalbhoy, Principal at Blume Ventures, said, “Blume VC is delighted to partner with Sanna and team. The Wedding Brigade is a one-stop destination for consumers to discover and share rich content, shop for clothing, jewelry, and gifts, and book services such as venues or make-up artists for a wedding. We believe The Wedding Brigade's approach captures all aspects of the wedding planning process and delivers immense value to consumers.”

He further added, “The second largest expense for an Indian family post purchase of a home is their children’s weddings.  This enormous market opportunity is currently served by a few small fragmented players. The Wedding Brigade’s all-encompassing strategy makes it a very sought after company going forward."

The Wedding Brigade (earlier known as Indear) has also recently introduced a services marketplace, which enables users to book venues, hair and make-up artists and mehendi artists online, or through its free expert concierge service. The platform has been launched for users in Mumbai and Delhi, and will soon expand to other cities such as Bengaluru, Hyderabad, and Chennai as well as introduce new categories such as photographers, caterers and more.

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