inmotion

Jaguar Land Rover (JLR), a wholly-subsidiary of Indian automaker Tata Motors has launched a new independent tech-startup that will focus on building technology to improve features in future cars.

The car-focussed startup is called as InMotion and it will focus on developing apps and on-demand services that will look to solve what JLR describes as "modern travel and transport challenges.

Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months.

Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally."

As wholly-owned subsidiary of Jaguar Land Rover, InMotion is based in London and will employ up to 30 people who will support entrepreneurs to build new businesses. This will give it the agility and independence to create nimble services which respond to the fast pace of the mobility sector, but with robust financial and technological support.

Notably an interestingly, its not just Jaguar Land Rover which is turning its attention away from simply building vehicles to focusing on the future of mobility, infact there are quite a few other players in auto industry. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service.

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