The first Meal

Hello Curry, a quick service restaurant chain has acquired The First Meal, a food delivery startup in a both cash and stock deal. With this acquisition, Hello Curry to enter the breakfast and meal box segment through the subscription framework. The company has been focusing on offering healthy food with convenient packaging and quick delivery service.

With the acquisition of The First Meal, Hello Curry's aims is to supply 5,000 meals per day in the next 6 months. "While there is a churn in the food delivery industry, we are well-poised for huge growth due to the strategic decisions we have already made and our strong commitment to delivering high quality, healthy food," Raju Bhupati, CEO of Hello Curry, said.

First Meal was started in 2015 by five young entrepreneurs, it is involved in taking pre-orders from customers through its subscription platform. It serves 5 types of diet balanced items for breakfast and daily changing nutritious lunches (meal boxes), tapping around 10,000 boxes a month.

The company offers various packages to customers ranging from 1 week and up to a month, which allows flexibility in customizing the food as all orders and customer preferences are known fairly in advance.

Hello Curry started operations early in 2014 with a seed capital of Rs. 6 crore from Sri Capital, owned by Sashi Reddi. The startup claims that it has quickly risen to capture 25% of the entire Home Delivery market in Hyderabad city. It has started its Bengaluru operations in Q2 of 2015 and is poised for expansion all over the City. Recently it has tied-up with IRCTC to serve meals inside the trains. Hello Curry, had earlier planned to expand to 100 outlets in the three cities (Hyderabad, Pune and Bengaluru) it operates, by the end of 2016.

The company is also in the process of raising $2-3 million to take care of the regular growth plan in India and would separately raise funds for overseas expansion in a few months.

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