Mumbai-based fashion shopping app for women, Hippily has raised $250,000 in seed funding from Rakesh Mathur, Co-founder of the Amazon-acquired price comparison platform Junglee, and Sridhar Ramasamy, senior vice president of ads and commerce vertical at Google. Manish Mahajan, CEO at Singapore-based investment firm Mount Nathan Advisors, also participated in this round.

The raised funds will be used by the startup to improve its personalisation engine and building a machine learning and data sciences team.

Started in June 2014 by Viswanath Ramachandran and Prajakt Deolasee, Hippily curates fashion products from about 100 stores, purchases can be made from the curated list of 30 partner stores on the platform. The startup aims to bring this number to 200 by the end of this year. Prior to January, Hippily was only a fashion discovery platform. Now, it is an app-only discovery and shopping platform which curates trendy fashion products for women.

Last month, personalised fashion app WithMe raised $250,000 in angel funding from a group of investors and Zappka, a mobile platform that allows users to discover, review and share apps, secured $100,000 in angel funding from Planet GoGo founders Daman Soni & Rajat Gupta and others.

In a similar space, Wooplr Technologies received an undisclosed amount of funding from InMobi and TaxiForSure founders this month and Delhi-based mobile fashion app Styledotme, has secured funding from the Indian Angel Network.

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