In its endeavour to make shopping a rewarding experience, CouponDunia, India's #1 couponing destination, today announced the launch of Cashback. Users of CouponDunia will earn real cash – in the form of Cashback - when shopping at their favourite online stores.

The Cashback is provided over and above any other deals or discounts that the online store provides. For an online shopper, there is no better value proposition than starting their shopping journey at CouponDunia.

Further to this, CouponDunia has undergone a complete brand identity makeover, and has introduced a new logo which aims to signify ‘big savings’. A piggy bank is universally recognized as a metaphor for savings, and cashback works similarly – accumulating your cashback earnings over a period of time will help you save big – hence, the new CouponDunia logo design is a customized piggy bank in the shape of an elephant, thereby personifying the ‘big savings and earnings’ offered by CouponDunia.

Additionally, the company also launched a new "CouponDunia Browser Extension" for Google Chrome that gives users quick access to cashback, coupons, deals, and price comparison.

Speaking about this development, Sameer Parwani, Founder and CEO, CouponDunia, said, “Our aim has always been to be the pre-shopping destination that consumers visit before making any transaction online. Adding cashback brings CouponDunia a step closer to that goal. We hope our revamped offering will present our customers with a platform which will enable them to make smarter shopping decisions – and save or earn a whole lot of money.”

With this revamped business strategy, CouponDunia expects to substantially increase its user base and sales. Currently, CouponDunia facilitates a gross merchandise value (GMV) of Rs.1,000 crore, and is looking at scaling this up to Rs.4,000 crore in the coming year. Also, the company is looking to grow its app downloads threefold, to 7.5 million from the current 2.5 million downloads.

“With a sleeker, more contemporary visual design and a fresher outlook we plan to better engage and gain customer loyalty.” added Sameer Parwani

Founded in 2010 by Sameer Parwani, CouponDunia Media Pvt. Ltd. is India’s most popular coupon website, which now offers cashback to its users. Headquartered in Mumbai with a tech office in Bengaluru, CouponDunia receives about 10 million visits a month, shares coupons from more than 2000 online brands, has more than 7.5 million email subscribers and has more than 2.5 million app downloads.

[Top Image - Shutterstock]

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