AdLift, a global digital marketing agency and YouWeCan Ventures, a Yuvraj Singh initiative, has launched a new platform – Yral (pronounced ‘viral’) – that connects advertisers with celebrities by leveraging their social media network. Yral delivers the right audience and scalable reach to its advertisers by leveraging modern social media platforms.

Yral provides registered advertisers with the right set of information that enables them to identify and interact with brand advocates, helping advertisers reach customers throughout all stages of the purchase funnel.

Globally, advertiser-paid social media spend is slated to increase 26% in 2016 and will reach $29.91 billion, representing 15% of all digital ad spending. In Asia-Pacific, year-over-year growth is stronger – 30.6% with $9.6 billion in social media ad spending. As more brands and businesses adopt paid social media advertising, yral provides the tools to advertisers to help them scale their social media initiatives and enhance their reach.

“We want to transform the way celebrities engage with brands – making it a whole lot easier and faster for advertisers to efficiently connect with the right celebrities.” said Yuvraj Singh. “Yral is our first foray in to the digital space – we’re excited to partner with AdLift in making this happen.”

“The total reach of the top 50 celebrities is close to 100M which is 33% of India’s Internet population. Digital marketing spends are estimated to reach $2B by 2019 and if only 5% is led by celebrities we estimate the market size to be $100M,”said Nishant Singhal, Founder & Chief Investment Officer of YouWeCan Ventures.

Yuvraj Singh recently launched YouWeNow in association with Yral, which is an entertainment platform featuring popular and trending videos within the Sports and Lifestyle vertical.  The content is closely curated by Yuvraj Singh and his team.

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