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91mobiles.comBharaniHorntellPress ReleaseStartup Funding India

Horntell Gets $150k from Angels to Reinvent Notifications into Actionable Cards

Horntell

Horntell, a Gurgaon based tech company has raised their angel funding of $150,000. The round was led by Bharani (CEO at 91mobiles.com). Other major participating angels include Sanjiv Mital (CEO at NISG), Shobhit Shukla (Chief Revenue Officer at Near) and Rahul Agarwal (VP of Finance at Near). The company is valued at just under $2 million at the moment.

The startup is building an unified platform that allows user to use any app/website through one single feed containing small actionable notifications. Horntell has came out with a product that can make almost anything possible (including payments) with just a couple of taps within the notification itself. Because everything happens inside the boundaries of the notification, user does not need to shuffle between various apps to ‘catch up’ on everything happening.

The company began by tackling the small part of the problem by offering actionable notifications for the websites. Today, Horntell is a budding platform that can unify the notifications across multiple devices for an individual.

One of the biggest challenge for an internet business is to make their users act with minimum efforts. Horntell made that possible. It started as a Chrome Extension and got opportunity to validate its fundamental hypothesis about the product at lightning speed. The startup has now launched its Android application as well which will increase the reach on to mobile, and thus unifying the platforms.

After the initial launch in March 2015, Horntell is currently integrated with 400+ internet products including ProductHunt, Shopify, Basecamp, Github, Trello, Mailchimp, Stripe and Zapier and are in talks with many others (including Indian internet businesses). On average, every month the startup is pushing actionable cards to 200k+ people through its platform, of which about 40% are acted upon.

Talking about their future plans, Mohit Memoria, Horntell's Founder, said, "we are already on web and Android and we will be able to make the platform available on iOS soon, and onboard bigger internet businesses in times to come.

Horntell is currently a team of 7 people.

"We’ve witnessed two disruptions in the software industry. First, transition from native apps to web apps and second, transition from web apps to mobile apps. Actionable cards will be the third disruption which makes people transition from mobile apps to actionable cards that can be consumed on any device or platform," added Mohit.

Also, web is largely dominated by search and the pull‐driven model (and Google is the mammoth in the space). Search is the entry‐point to the internet. And notifications are the entry point in the mobile ecosystem. Anyone who makes a solid entry point in to the ecosystem will be the leader in the next revolution.

There are two more products that are striving to achieve the same goal of “making apps consumable through a single platform”. These are Facebook M and Google Now. Facebook does this through messaging, Google Now through contextual information, whereas Horntell through notifications.

“It is funny how we need to constantly keep our mobile’s hardware and software up to date to use the apps to their fullest. We don’t need to do this on desktop. I can use anything that I want through my browser. Why isn’t there something similar for mobiles?,” asks Bharani, the lead investor in Horntell.

Check out this video to know more about Horntell:
[youtube https://www.youtube.com/watch?v=jhc4IneI6LQ]

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