RoofandFloor, the real-estate marketplace from The Hindu Group today unveiled its new identity and logo in line with its vision of making home buying an enjoyable and transparent experience.
The new logo is a monogram using the letters 'R' and 'F' - the brand initials. The two collectively depict an open door, symbolizing new beginnings and in this context, new life in a new home. RoofandFloor’s tagline “Let’s get you home” denotes a sense of companionship throughout the home buying journey of a user from discovery to purchase to possession and beyond.
"Search for a new home is special. It denotes a new beginning and RoofandFloor’s vision is to open doors for home buyers in a transparent fashion“, said Gowri Shankar, Co-founder and Chief Operating Officer of RoofandFloor. “Our focus on content, community and commerce will help us strengthen our position of trust and transparency in the marketplace."
RoofandFloor specializes in new properties across South India and works with more than 2000 developers to bring verified listing of more than 6000 properties. Its market leading innovations such as TruePrice™ which provides the accurate price of every property, ensure that buyers have the most transparent information when it comes to home buying. Its end to end advisory service and expert professionals take the hassle out of property buying, while providing the best value for buyers.
"The Hindu group with its 137 years of service to the nation has built enormous trust with its readers. This places a big responsibility on RoofandFloor of furthering our position," said Rajiv Lochan, MD and Chief Executive Officer of The Hindu Group. "Its new identity and product offerings are firmly committed to bringing transparency in the home-buying process and to being a trusted advisor to buyers in the journey to their dream homes."
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