twigly_funding

Curated food marketplace startup Twigly has raised seed funding of $200,000 from Tracxn Labs and a clutch of angel investors. The angel investors include Amit Gupta (co-founder, Inmobi), Aloke Bajpai (founder of Ixigo), founders of Delhivery, Ashish Kumar (founder of Staybees and Techriti), and partners and employees of SAIF Partners.

Twigly, inspired by US-based Sprig, was founded in August 2015 by Sonal Minhas, Rohan Dayal and Naresh Kumar Kachhi. Sonal is a former vice-president at venture capital firm SAIF Partners, where he closely worked on the food and beverage industry, decided to take the plunge and start Twigly—a kitchen-on-cloud business.

Twigly works on an online kitchen model: the food is made at a central kitchen and shipped to customers directly. The menu is limited and changes on a weekly basis.

the Gurgaon-based startup opened its consumer website and mobile app on 16 September and currently ships close to 40 orders a day with an average ticket size of Rs.500. The company's 600 sq. ft kitchen in Gurgaon's Sector 26 has the capacity to address 120-150 orders in a day.

Twigly has accumulated a base of over 500 customers in its one month of operations so far. In the next three months, Twigly will expand its presence to Delhi.

"Eating out is still a large space and Sonal has the experience of working with food companies closely. I see Twigly as the Internet-enabled Subway of India. Execution is something that will distinguish them from the others," said Tracxn co-founder Abhishek Goyal.

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