Lately, the International Cricket Council (ICC) announced a series of exciting and innovative digital & social media activations for cricket’s flagship event, the ICC Cricket World Cup 2015, which will give fans some unique opportunities to engage with the event, the legends of the game and the players.
At the core of all these activations is the rebranded official website www.icc-cricket.com. The website, which is fully responsive in design, adapting to all devices, includes features like the brand new ICC CWC 2015 Match Centre. The Match Centre, powered by SAP’s HANA and Analytics tool, will have the fastest live scores available anywhere online and will also provide real time statistics and insights using live and historical ICC Cricket World Cup data to deliver in-depth match analysis to fans around the world. The Match Centre will also be available on the official tournament app.
Official ICC and ICC CWC 2015 digital and social channels
Website: www.icc-cricket.com
App: ‘ICC Cricket World Cup 2015’ on iOS and Android
Facebook: www.facebook.com/ICC & www.facebook.com/CricketWorldCup
Twitter: www.twitter.com/ICC & www.twitter.com/CricketWorldCup
Instagram: www.instagram.com/ICC & www.instagram.com/CricketWorldCup
Google+: www.google.com/+ICC & www.google.com/+CricketWorldCup
YouTube: www.youtube.com/ICC
Other (Official) Interesting ICC Digital Media Channels
Fantasy League: With 210 #cwc15 players to select from, fans are given 1,000,000 credits to select their team of XI. The game makes the #cwc15 more interactive than ever, with fans given an exclusive opportunity to play selectors.
Greatest XI: Fans have been given an opportunity to select and share via social media their Greatest World Cup XI from a short-list of the greatest Cricket World Cup players from 1975 to 2011.
Quiz: In a true test of a fan’s Cricket World Cup knowledge, the ICC Cricket World Cup quiz has a comprehensive selection of over 1,100 trivia questions which fans are asked to answer in either a Super Over (6 questions) or a Powerplay (five overs of 6 questions) mode.
100 Greatest World Cup Moments: icc-cricket.com gives fans an opportunity to vote on the Greatest CWC moment ever. Powered by LG, fans are presented with one moment in each of the 100 days leading up the ICC CWC 2015. The top 10 most popular moments as voted by the fans were announced on 14 February to coincide with the opening matches of the tournament. Fans will then get a chance to vote on their Greatest ever World Cup Moment with the Greatest World Cup Moment being announced on 2 March.
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