Bangalore-based fashion discovery app Wooplr has raised $5 million (about Rs 30 crore) in series A funding from Helion Venture. The startup will use funds to expand its team and presence.

Wooplr claims to be India's first local discovery and commerce platform. Through its website and mobile app users can discover new products from stores around them through genuine recommendations from friends & other social influencers. Wooplr currently has 14,000 shops listed on its website and plans to increase the count to 100,000 in the coming year.

In September last year, Sunil Kalra member of Indian Angel Network, Jaspreet Bindra, an angel investor and few others, invested $150,000 (about Rs 93 lakh) in the startup.

Founded in March 2013 by by four Ex-McAfee employees - Praveen Rajaretnam, Arjun Zacharia, Soumen Sarkar, and Ankit Sabharwal, Wooplr has about one lakh users, about 80% of whom are women.

"Currently all shopping is catalog-driven. We're making it location, need, and interest-driven," said CEO Arjun Zacharia, 33, a graduate of NIT Surathkal.

Wooplr drives business into local stores & businesses with a credible online presence and provide them with a platform to reach out to new customers. The startup plans to charge these shops on a subscription basis once they hit the critical mass of five million users.

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