dharavi

Snapdeal customers will now have direct access to the goods of local, skilled artisans and craftsmen from all over India. The ecommerce giant recently launched products manufactured by Dharavi slum area on its website, notably, it is one of the largest slums in the world. Snapdeal has entered into a partnership with DharaviMarket.com in order to provide a nationwide platform to small and medium businesses and local artisans of Dharavi.

According to information available on its website, DharaviMarket.com is a profit initiative which aims to make the skills of the squatter settlement more accessible to the middle/upper classes while providing the local, skilled artisans and craftsmen direct access to global and local markets. Dharavi aims to provide good quality, world class products at reasonable prices as the customer buys directly from the manufactures, eliminating the middle men and their costs. This way the craftsmen get the true cost of their craft, sweat and labor.

Snapdeal’s this partnership with Dharavi is in line with its mission to create one million successful entrepreneurs within a period of next three years and enable thousands of small businesses and artisans to sell their goods nationally while supplying locally.

An exclusive store called ‘Dharavi-Snapdeal store’ has been created on Snapdeal’s website as a part of this initiative. The ecommerce giant will provide complete assistance on online cataloguing of products. It will also make use of its analytics based market insights to refine the product offerings on ‘Dharavi-Snapdeal store’.

This partnership with Snapdeal will help Dharavi scale up its business. It will also help all the artisans/craftsmen under DharaviMarket.com to showcase their talent and products on a national platform by listing them on Snapdeal.com.

Speaking to The Financial Express about the partnership, Amit Maheshwari, Vice President – Fashion, Snapdeal.com said, “At Snapdeal.com, we are constantly exploring innovative ways of promoting entrepreneurship and digitally enabling small-and-medium-sized businesses. Partnering with DharaviMarket.com is a Snapdeal endeavour aimed at empowering local artisans by providing a platform to promote and sell their indigenous products to a nationwide audience through a sustainable model.

The Dharavi-Snapdeal store currently has some three hundred products listed on the website. The store offers a wide variety of products from men’s clothing, fashion accessories and luggage.

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