Mumbai-based online classifieds website Quikr on Wednesday announced the launch of a new feature, called Quikr Nxt, in order to bring buyers and sellers together on its online platform. The new service allows users to chat using the website or mobile app
With Quickr Nxt, users can choose to make a listing private, which hides their email ID and phone number on the site which mean it allows buyers to message sellers without a phone number.
Earlier, the website allowed users to check the products online and close the deals by interacting through email or calls. The instant messaging or chat service, which can be used both on the desktop and mobile, will help Quickr provide better value to small business owners who pay for listings.
With Quikr Nxt, you don't have to share your contact number of email address with anyone. The only point of contact becomes your Quikr ID, and you can use Quikr Nxt to chat with people using the app on your phone, or on the website.
"This will help us in monetizing. Now a small business owner, who buys a package of listings, can see the value and have a record of the deals struck through us," said Pranay Chulet, CEO and founder of Quikr.
The new service, which was tested in ten cities over the past month, has accelerated the pace at which deals are struck on the online platform. "For used goods, it used to take two-three days for a sale, but with the messaging we have seen that time come down to less than a day in some cases," Chulet said. The chat service will boost sales in the used goods, electronics and real estate categories but it has applications in other product lines as well, he said.
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