zomato acquires cibando

Zomato, one of the world's largest restaurant search service already present across 20 countries, has acquired Italy's leading restaurant search service Cibando. Cibando will soon be integrated with Zomato, and over the next few months, users will be able to use Zomato for all major cities in Italy.

Zomato, the online and mobile restaurant search service providing in-depth information and reviews for over 300,000 restaurants across 20 countries, announced today that it has acquired Cibando, the leading restaurant service in Italy.

Cibando is an online and mobile restaurant search service based in Italy. Cibando provides its users with professionally generated content such as reviews and photos. It currently boasts well over 150,000 photos taken by professional food photographers and over 7,000 review written by its editors. Each restaurant profile provides enough information to help users make the right choice.

Cibando is also an important channel for restaurant owners who are looking to better convert their online visitors into paying clients. The company was founded by Guk Kim in 2010.

Deepinder Goyal, Founder and CEO of Zomato, said, "Cibando is one of the largest restaurant search services in Italy. Their existing traffic and user base will give us a great start as we launch Zomato in the country. And we love the Cibando team – I think we have a lot to learn from them about the local market. The entire Cibando team is joining Zomato and will lead the effort of building the business in Italy. We are really excited to be joining forces with them as we focus on being Italy's -- and the world's -- go-to restaurant search service."

Guk Kim, Founder and CEO of Cibando, said, "Zomato has been expanding at a rapid pace, and we're excited about being part of that journey. Together, we will be able to offer detailed information for even more restaurants to our users in Italy and beyond, while also helping restaurant businesses connect and engage with customers effectively."

"Our immediate focus will be on integrating Cibando into Zomato, and on building the most comprehensive restaurant search service for the Italian market. We will also scale up our teams in Rome and Milan to 30-40 full-time employees in the next three months." Deepinder added.

This is Zomato's fifth acquisition in the recent months. Zomato acquired MenuMania in New Zealand, Lunchtime in Czech Republic, Obedovat in Slovakia, and Gastronauci in Poland recently.

Numbers at a glance:

  • Zomato is currently present in 20 countries; the company has widened the scope of its expansion and is aiming to launch in 15 more countries in the next year or so.

  • Zomato, across the world, gets about 35 million visits per month across its website and mobile apps.

  • More than 50% of Zomato's traffic is on its mobile apps.

  • Cibando is one of the largest players in this space in Italy; it has extremely rich content for restaurants in all popular cities in Italy.

  • 82,000 restaurants are listed on Cibando across various cities; it has professionally shot food and ambience photographs for a large number of these restaurants.

  • The transaction for Cibando's acquisition is expected to be completed over the next week.

  • Zomato will invest $6M in Italy over the next 2 years to grow the team and the business in the country.

  • The current Cibando team is 10 people strong; the new combined entity will grow to 30-40 people in the next three months; over time, in steady state, the Italy operation is expected to grow to 150-200 people across the top 6 cities.

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