In July this year we reported that Google will be mentoring 25 startups in India under its startup incubation program called Google Launchpad, this Wednesday Google has identified 10 startups from Bangalore and Chennai, and will now go to Delhi, Mumbai and Hyderabad for rest 15 startups to choose.

Google Launchpad is a one-week pre-incubation program for early stage startups focused on subjects including user interface, product strategy & technology, marketing, business development and presentation skills.

The 10 shortlisted startups for Google Launchpad program are:

Cosight (Bangalore)

CoSight offers a mobile-first intelligent user experience for sales people who use existing CRM solutions like It integrate into an existing CRM application, and use its data as well as unstructured data (drawn from Web sources such as news, reports, databases, etc.) to automate some of the painfully repetitive data-entry processes (e.g. changing stage conversion probability after each call), as well as provide very specific context-dependent information summaries that add value to a sales user's client relationships.

IReff Technologies (Coimbatore)

IReff Technologies was incorporated on 28 June 2013 by Mohideen. The founder and chief executive of the company graduated from the Indian Institute of Management (IIM), Bangalore. IReff helps prepaid mobile users find the ideal recharge product. A user can search for the best offering by selecting the operator, the telecom circle, and then, the appropriate plan.

Findulum Techlabs Pvt. Ltd (Bangalore)

Findulum focuses on enabling retail commerce and payments through mobile devices. Smartpocket, its flagship product, can convert a mobile device into a singular channel for all card transactions, managing all your loyalty cards on the phone.

AdWyze (Secunderabad)

The online marketing agency was one of the winners at the MIT Global Startup Labs Demo Day held in August. It works across a range of industries like finance and education. AdWyze has developed in-house tools and capabilities to use analytics to improve the returns on online campaigns.

Wazzat Labs (Hyderabad)

The company, another winner at the MIT Global Startup Labs Demo Day, delivers image processing, computer vision and graphics solutions on mobile platforms. Its product, Wazzat Mobile Vision SDK, can be trained to recognize real world objects ranging from printed materials to places and buildings, though it is yet to support objects like faces, plants, food, animals and some medical imagery objects.

Bluehat Education

The company uses personalization and gamification to aid user motivation and technology, and data to aid online learning. Started with a seed capital of $27,000, it was incorporated on 13 January 2012. Iyer guides business at Bluehat, and calls himself the "resident hustler" - doing whatever is required to move ahead. At InMobi, he helped build the user acquisition business across China, Japan and Korea. Kakkad loves to teach and he manages the curriculum design and its "technologification". He conceptualized the EnglishDost solution after trying to learn Spanish.

Etyacol Technologies (Bangalore)

The company has developed a few mobile applications across areas like location-based tracking and customer profiling. CashKumar, one of its products, provides a personalized foreign exchange platform, with access to reputed money changers for the best exchange rates. Makhija is an alumnus of IIM, Ahmedabad, while Kandappan and Joshi are from the International Institute of Information Technology, Bangalore.


Founded in 2013, the self-funded company is a cloud-based solution that digitizes the engagement between doctors and patients. It helps patients find doctors for their medical condition and enables them to take second opinions from experts, from their homes. The automated system collects real time patient data and experiences after they leave the hospital. These data points help doctors monitor patients remotely. Proprietary algorithms analyse patient data and flag early warning signs.

Turing Research Labs (Ahmedabad)

Chennai-based Turing Research is a technology research firm working on social Web and mobile spaces. One of its latest projects, Frilp, that stands for Friends Help, is powered by an algorithm that assists a user to find recommendations on trusted businesses, shops and services from friends and connections. Frilp was one of the start-ups to be incubated and seed-funded by Centre for Innovation Incubation and Entrepreneurship, IIM, Ahmedabad.

Rakesh Agarwal, an Indian Institute of Technology, Delhi graduate has created a story builder application,, that provides solutions to bloggers, marketers, teams and companies to write and tell their stories online.

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