State of E-Commerce India

Comcast and ASSOCHAM's latest study conducted on the 'State of Ecommerce' in the country has thrown open some interesting facts about India’s internet usage and penetration of retail shopping using the digital medium in the country.

With more and more people becoming comfortable shopping online, the penetration of retail shopping using the digital medium has seen a massive increase of 65 percent in the country. According to Comcast and ASSOCHAM's report, the number of visitors on the shopping websites has increased to 53.4 million a month, which has resulted in an overall annual growth of 15 percent.

The report titled 'State of Ecommerce in India' also revealed that cosmetics, apparel, fragrances, health and home furnishings were the few categories which have had some growth in the past twelve years and out of these, apparel has seen the highest growth at 66 percent which is followed by cosmetics and fragrances at  12 percent.

According to the report, growth has come across in all retail categories and most of them show promising conversion rates and transactions along with increase in visitors.

The report also revealed one more interesting point, according to the report, the group of websites owned by Flipkart has taken the top position in the most visited retail sites of July 2014 with more than 26 million visitors in the month of July. Jabong acquired the second position with 23.5 million visitors and Amazon came in third at 16.9 million visitors.

The report also talked about the travel category and revealed that the category has seen an overall growth in all its sub categories which include online travel agents, car rental, airlines, and travel as well as hotel information websites.

According to the ‘State of Ecommerce in India’ report, the Indian Railways website with over 15 million unique visitors a month is among the most visited websites in the country. Cleartrip, Yatra and MakeMyTrip have an individual reach of 3.5, 7.6 and 8.9 % of the total online users respectively.

According to the report, India adds over seven million internet users among the BRIC nations and has the 3rd fastest share in retail marketing.

 

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