Indian e-commerce portal has launched hotel and catering supplies as new categories on its website and mark an entry into the hospitality segment in India, with this SnapDeal will target small enterprise customers.
The new hospitality categories is aimed at upcoming restaurateurs and individuals and groups who are handling hotel, restaurants and catering businesses in India. Customers can now do online purchases of products like baking and pizza supplies, bar accessories, heavy gauge cutlery glassware and professional knives.
Moreover, other than restaurans and categoring industry customers the products listed in new category can also bought by common users for household purposes as listed products also cater to the needs of households who are looking to use chef recommended cookware and utensils. The category includes products that are used in a restaurant kitchen, right from preparation to serving and buffet display.
"In future we also plan to integrate a whole range of hotel linen (mattresses, pillows, bed linen & bath linen) into the category and thereby meet all the needs of a hotel/restaurant", said Tony Navin, senior vice president (electronics & home) at Snapdeal. While primarily aimed at businesses, individual customers too can purchase the products.
Earlier in June this year SnapDeal has also introduced Hardware as new category in its online portal. The new hardware category listed products such as lighting, paints and sanitary fittings etc.
Snapdeal currently has close to 500 diverse categories listed on its website, including hardware, mobiles and tablets, fashion and lifestyle and automotive.
E-commerce companies in India giving stiff competition to each other by introducing and envisaging new innovative ideas and strategies. Earlier in June this year Flipkart has launched its flahship model called Flipkart Marketplace which provide SMEs in India to list their products, product pricing, payment automation, packaging, transportation and brand building.
The e-commerce competition got new dimension with Amazon entry in India with Flipkart and Snapdeal believed to be the primary competitors to ecommerce giant like Amazon. Recently, India's business tycoon Ratan Tata has showed interest to invest in Snapdeal.
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