India's online retailer & e-commerce technology company Infibeam today introduced the IGNITE program for merchants and sellers. Through this programme merchants / sellers will gain access to millions of Infibeam.com customers and also leverage the expertise of Infibeam's team for their digital marketing needs at a very nominal cost.
IGNITE is a unique business offering that provides the merchants a powerful combo of marketing & distribution to drive higher traffic to their own branded store and grow sales,
One of the key features of the programme is the "Buy Button" link-off on Infibeam.com product detail page. . On clicking the Buy Button customer will be redirected from the Infibeam product detail page to the exact product on the merchants own online store. The merchants then control the user experience on their own website to close the transaction and can also up-sell other products to the customer. The customer identity of Infibeam can be used on merchant store (through “Login By Infibeam”) to complete purchase.
The programme also includes a comprehensives suite digital marketing tools & services for search engine optimization (SEO), search engine marketing (SEM), social media optimization, Marketing & Engagement (SMO, SMM), campaign management, email marketing, , affiliate marketing, analytics, merchandising and promotions such as Magic Box. Infibeam will offer these services through the experienced digital marketing team @ ODIGMA, a company acquired recently to enhance merchants customer engagement and brand experience.
The programme also allows sellers to make their products available on other marketplaces.
All these services come bundled as a package and merchants or sellers can either upgrade from the existing Infibeam / Buildabazaar plan or opt directly for this programme to avail the benefits.
The offering will be limited to selected merchants in phase 1. Some of the leading merchants like The Vanca, Natural Mantra, Prerto, Gobiking have already applied for this programme and are already seeing the benefits .
On the occasion of this launch, Mr Prakhar Gupta, Head BuildaBazaar, Domestic Operation said "At Infibeam we always try to add more value to our merchants by introducing new initiatives and programmes which help the merchants' to grow their business . IGNITE will help a lot of merchants in establishing a brand of their own and will definitely fast track their growth; giving them an edge over the competition."
Mr Advit Sahdev, Head Digital Marketing, Infibeam said that “ We are extremely excited to open up our marketing expertise to help merchants build a successful online business.”
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