Soon Facebook lets you buy products from its ads and posts

Facebook is testing a new call-to-action feature designed to let users buy products directly from ads and posts on its news feed, without leaving facebook; kind of e-commerce within social networking platform.

In an announcement made in Facebook Business blog, it says - "Today we’re beginning to test a new feature to help businesses drive sales through Facebook in News Feed and on Pages." With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.

The current test is limited to a few small and medium-sized businesses in the US. We’ll share more information as we gather feedback.

The "Buy" button option will be available for specific products on Facebook's site and mobile app starting Thursday. Users will see a 'Buy' button which sits in the bottom right corner of the ads that users normally see as they scroll through their Facebook news feeds.

Here's how the test unit looks:


To this announcement Facebook also added statements thats says - "We've built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases."

With this feature, if rolled out worldwide will give stiff competition to mainstream e-commerce portals such as Amazon, eBay and Flipkart/Snapdeal in India. Facebook is already leading with largest users base of billions of people visiting facebook on daily basis, with this user-base advertisers and product sellers will definitely find it lucrative to sell their products directly on facebook.

Interestingly Twitter had already in process of testing a 'buy now' button that lets users buy items directly from paid-for tweets.

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