Xiomi called 'Apple of China' to launch in India soon

Xiaomi, the Chinese Smartphone manufacturer also famously known as China’s Apple is soon going to make its way into the Indian market. The company recently announced this by launching its website - www.mi.com/in/ in India.

The Chinese manufacturer is famous for providing the same quality as provided by manufacturers like HTC and Samsung but at almost half the cost. This feature of the company has made it a worldwide sensation.

The company is trying to find its foothold in India by promoting itself heavily on Facebook through its page. Xiaomi recently also hired Manu Jain, who is the co-founder of Jabong.com as the company’s GM for India.

Xiaomi is headquartered in Beijing and was founded by serial entrepreneur Lei Jun in 2010. The company has apparently already sold about 17 million handsets in China. Oppo, Huawei, Lenovo and Gionee are some of the other handsets manufactured by Chinese firms that are already being sold in India.

Xiaomi’s plans of venturing into the million dollar Indian Smartphone market were first indicated by Huga Barra. He is the VP for International Relations at Xiaomi.  Bara was previously a high ranking executive with Google’s Android team. He recently joined Xiaomi in late 2013.

The company launches its products in batches. In China, these batches are sold out within hours of launching. Xiaomi is also popular for selling its products directly through its own online store.

The company sells its products at almost cost. High-end components are provided by vendors like LG, Qualcomm, JDI and Sony. The Chinese based manufacturer makes profit by providing a lot of services like an app store, a cloud based service and cutting out all the middle men involved in the retail channel.

How this strategy of the company works out for the Indian market will be interesting to see as the Google Play store which is blocked in China is very much available in India. Will or will not the company be able to sustain itself from the competition it will face from the Google services is yet to be seen.

Xiaomi may start its operations in India by September or October by launching its first product around Diwali according to BGR India.

Top Image - SCMP
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