Internet media agencies across the globe are eyeing India among primary countries to consume their digital content, as we reported that BuzzFeed and HuffPost are soon to launch their India specific portals in India, now its time for Popular ReadWrite and Remodelista websites.
Times Internet, a premier digital product company and a part of The Times of India Group, has partnered with Say Media, a leading digital publishing company, to launch the India Chapters of two of their digital magazines Remodelista, one of the most loved home design websites and ReadWrite, one of the most widely read and respected global tech news sites.
Under the partnership, Times Internet will roll out and grow Remodelista and ReadWrite locally in India. TIL will also have exclusive rights to the two brands and their content in India. The Indian version of Remodelista would marry their coverage of global home design trends with the excellence and tradition of Indian interior designing. For ReadWrite India, coverage will include the latest from local tech circles which will augment the global tech news stories and present extensive reading for the users.
This strategic partnership between Say Media and Times Internet will fall under its initiative - Times Local Partners (TLP) Group. Both Remodelista and ReadWrite join the growing TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker, Techradar, Business Insider and IGN.
Puneet Singhvi, Business Head, Times Local Partners, said "We are looking forward to expanding the horizons for Remodelista and ReadWrite.com in India. The Indian art of interior designing combined with the global design trends laid out by Remodelista India would make for an exciting read for the audience. The India version of ReadWrite will further augment the fledgling TLP Tech network and deliver latest from Indian and global tech news and analysis for its audience. The websites will complement our leadership in design and technology content offerings giving new avenues to our users as well as advertisers.”
Josh Groves, Publisher, Say Media, said "We are delighted to find a proven partner in The Times of India Group to extend the global reach of ReadWrite.com and Remodelista.com into the Indian market. Technology news and home design inspiration are of great interest to Indian readers, and our partnership with Times Internet Partners enables Say Media to deliver our award-winning content directly to this market. We look forward to working with The Times of India Group for years to come."
Say Media is digital magazine company with a portfolio of influential brands such as - xoJane, xoVain, Fashionista, Gear Patrol, Remodelista, Gardenista, Honestly WTF, ReadWrite, LifetimeMoms and Bio and a next-generation publishing platform called Tempest that caters to the needs of both modern storytellers and marketers. Between its own brands and extended network of high-quality lifestyle sites, Say Media reaches 400 million people worldwide.
Times Internet (TIL) is a premier digital product company & a digital venture of The Times of India Group. According to ComScore, it has the largest Indian online repertoire, with over 50 million monthly unique visitors and over one billion page views per month encompassing portals across various genres including but not limited to, news, entertainment, music, local, telecom, e-commerce, communities, and special interests. TIL's key properties in the news category include timesofindia.com, economictimes.com and navbharattimes.com.
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