google $100 phone India

Google, the internet giant has decided to partner with Indian handset-makers Spice, Micromax and Karbonn to launch $100 (Rs.6,000) Smartphones. Some of these Smartphones are expected to be launched in early September.

This news was announced in Google’s annual developer conference on Wednesday by the company’s senior vice-president Sundar Pichai. If experts are to be believed, this move by Google will shoot up the Indian brands popularity and credibility all over the world. It will also increase the already stiff competition in the entry-level Smartphone market of the country.

This initiative by Google has been named the Android One initiative. Under this initiative, the Indian handset-makers will be provided with hardware reference models so as to create high quality Smartphones that too at low cost.

According to Sundar, the Smartphones will be first unveiled in India and then launched globally. These phones can be expected to run a standardized version of Android which will permit faster updates.

Pichai while showcasing a 4.5 inch Micromax device with dual SIM slots, FM radio and expandable memory also added that Google is also currently working with Indian carriers so as to make these Smartphone users available with affordable data packs.

The first batch of these Smartphones can be expected to hit the Indian markets in somewhere around early September. In all possibility, these phones can be co-branded as the tech giant may not want to venture into the hardware business again after no additional follow ups on Nexus and selling off Motorola.

These Smartphones will take the low end phone market competition, where Samsung and Nokia are already functioning to an all new level.

Whatever may be the case, the customers are expected to gain considerably from the tech giants this move. The customers are expected to get more value and the overall experience is set to become better and faster as with the standard Google platform, the updates will be quicker.

Google’s this initiative has not come as a surprise, as everyone wants to reap in the fruits of the booming Indian Smartphone market. According to the data made available by IDC, the Smartphone market in India tripled itself in the first quarter of this year with 17.59 million devices being shipped compared to 6.4 million during the same time interval last year.

Top Image - [Flickr]
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