Google, the tech giant is all set to announce some interesting news in its upcoming Google I/O. If the rumors are to be believed, the company might unveil its new TV platform Android TV at the June event.
Google is all geared to fight for its space in your living room with its new product. While Google has been successful in most of the fields that it has ventured into, be it the mobile front or Android OS front but unfortunately it hasn’t been that lucky with the TV front. With this product, Google is aiming to nail that screw too.
It’s a platform and not hardware.
Google’s Android TV won’t be like any other TV or device; it would rather act as platform which could be used by manufacturers of set-top boxes and TVs to bring streaming services to Television.
Google had previously launched Google TV which combined the best of both TV and web at the Google I/O of 2010. Some major companies even announced TVs with Google TV immediately after its launch but somehow due to some reasons the Google TV didn’t taste that much success.
Google TV is different from the Android TV in various ways. While Google TV basically focused on the combination and unison of the existing pay television services with apps. Android TV, on the other hand focuses on Android based video games and online media services.
A boon for Gamers
The Android TV will be a joyride for casual gamers. Google supports games on the new TV and this gives the gamers a great chance to engage in their favorite mobile games on the big television screen.
Roku 3 and Amazon’s Fire TV already make available gaming functionality. Amazon Fire TV even has a separate gaming controller. With Android TV coming into the market, this area can expect to see a lot of competition.
Probable Partners
For Google TV, Google partnered with Samsung and LG in 2010. LG is most likely to be a partner again with the Android TV, as the company is itself in the process of developing its own ultraHD TVs and webOS Smart TV. Companies such as Sony and Haier may be left behind in the consideration for partnership as they don’t have their own platforms.
Easy and Simple Interfaces
The TV will have a horizontal set of scrolling cards which will basically represent different type of content like games, movies, apps and TV shows. There will be a universal search bar where you can either type or speak your search term.
It remains to be seen if Google is able to hit the jackpot in TV industry with its new Android TV.
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