Flipkart, the online retailer unveiled its own brand of tablets called Digiflip Pro on 26th June. The company through this move has made an impressive entry into the fiercely competitive market of branded electronics in India.
The tablet has been launched under Digiflip, which is the online retailers’ in-house electronics and accessories brand. The Bangalore based company has huge plans of launching many such branded electronics in future. According to the company, Digiflip Pro XT712 is just the start in the fulfillment of these plans.
According to Michael Adnani, vice-president of retail and head of brand alliances at Flipkart, the company has one of the largest-user bases in India, this makes them equipped with unparalleled data that allows them to understand the nerve of the market and figure out what kind of products will be successful.
The Digiflip Pro XT712 has been attractively priced at Rs.9,999 and weighs very light at 285 grams. The seven inch tablet is currently only available in black and white variants. The tablet comes power packed with 1280x800 pixel high-definition resolution with IPS display, dual SIM 3G calling, 1GB DDR3 RAM, and 1.3Ghz Quad Core Cortex A7 processor.
With this kind of price range and brand name, the product can become a hot property in the market. Amazon has previously tasted huge success while trending the same path as Flipkart. According to the Morgan Stanley Research Report, Amazon has sold Kindle e-readers worth $4.5 billion in 2013.
The report also estimated that the Seattle based e-commerce major will earn around $3.8 billion in digital media revenue in 2013. It also said that the kindle ecosystem will be a major contributor by contributing around 11 percent to Amazon’s total revenue and 23 percent to its operating profit. The company recently launched its Amazon Fire Phone, which is its first Smartphone in the market. Flipkart is trying to ape Amazon’s path to success.
A good company is the one which provides good after service and it seems Flipkart is working hard to become one. The Bangalore based online retailer recently also announced that the company has a network of over 120 service centres in over 100 cities to provide after sale services.
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