Optimizely Raises $57 Million to Enable the World to Turn Data into Action

Website optimization company Optimizely announced yesterday that they raised $57 million in Series B funding led by Andreessen Horowitz with participation from Benchmark Capital and Bain Capital Ventures.

Optimizely has achieved triple digit year-over-year (y-o-y) growth in annual revenue since launching in 2010 and company claims to be no.1 website optimization platform in the world.

Last year Optimizely had raised $28 million led by Benchmark Capital with participation by Bain Capital Ventures, Battery Ventures, InterWest Partners, and Google Ventures. Optimizely is from YCombinator batch of 2010.

The company have a team of just 175 people with plans to grow to over 250 by the end of the year. The company optimized over 7 billion web experiences for over 7,000 customers located in 101 countries.

Optimizely was founded by two former Google product managers, Dan Siroker and Pete Koomen. Moreover, co-founder Dan Siroker served as the Director of Analytics during the Obama 2008 presidential campaign.

From March 2012 to March 2013, Optimizely increased its revenue by more than 400% percent year-over-year. It first reached cash flow positive in 2011.

The funding source Andreessen Horowitz is a $2.5 billion venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. Apart from Optimizely the VC firm always had high-profile portfolio companies such as Facebook, Pinterest, Skype, Groupon, FourSquare, Box.net and Zynga.