Google acquires mobile startup Divide

Today, Divide a New York based mobile startup that focuses on Android in the enterprise announced that it is now part of Google as result of acquisition. The company is Divide, formerly known as Enterproid helps organizations and individuals get the most out of mobile technology and corporate Bring your own device (BYOD) policies.

Financial terms of the deal were not disclosed. The deal is part of Google's effort to widen corporate usage of smartphones and tablets running on its mobile operating system, Android.

The basic motto of Google of this acquisition is that usually companies & organizations are quite reluctant on allowing their employees to use Android devices, instead most companies feels BlackBerry as best device for office use such as work emails, files etc. and Divide provide sense of security and comfort to companies about allowing their employees to use Android devices.

Divide delivers mobile productivity tool to get work done securely on your Android devices such as checking work email, viewing calendar, look up contacts and more, all in one encrypted workspace without worrying about privacy or the threat of your company wiping your device. Divide syncs with Exchange ActiveSync, Google Apps, and Lotus Notes and offers a complete BYOD solution for individuals and IT.

Divide provides a suite of powerful and user-friendly productivity apps. The apps deliver features not available on native Android including setting out of office and establishing hours for work notifications. Divide apps include: Secure Email, Work Calendar, Work Contacts, Secure File Storage and tasks.

Divide also have an app Apple app store that delivers the same mobile productivity tool to get work done securely on your iPhone or iPad as in its Android app. Divide has two kind of plans for enterprises - Basic and Enterprise, while basic version is free Divide charges $60 per year for per user basis for its enterprise version.

Divide,founded in 2010 by former Morgan Stanley executives - Andrew Toy, Alexander Trewby and David Zhu. Even before acquisition Divide was backed by Google Ventures investing group with fund of $12 million. Apart from this Divide has also raised around $13 million from early investors such as venture capital divisions of smartphone chipmaker Qualcomm and Comcast, totalling more than $25 million.

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