Property Portal of India Magicbricks.com has completely redesigned the key pages – Homepage, Post Requirement form and Search pages and modified its other sections. In an attempt to ensure that the users continue to make Magicbricks their 1st Stop in Property Search the site has seen fundamental design shifts in terms of the layout, usability & navigation.
Being the leader in the property space with the highest number of visits to any property portal in India (comScore 'Nov 2013 Data), Magicbricks once again pushes the envelope to create a clutter-free website.
"We've improved the visual appeal of the site by reducing clutter and bringing in a remarkably cleaner design. Also, we've relooked at our UI, UX afresh leading to this revamp. We’re encouraged with the initial user feedback and performance data that’s come in and hope that this new release helps improve the search experience of the end user" says Sudhir Pai, Business Head, Magicbricks.com
Homepage Revamp - Maintaining just the core elements, Magicbricks has taken a big risk with the new Homepage. It now highlights the core-functionality of "SEARCH" in an elemental 3-column format – displaying only the most relevant content to the user.
The main purpose of this redesign is to highlight and focus the attention of the user to what he’s there for – to "Search" and access the core offerings of Posts, Deals, Luxury, Advice and New Projects are upfront, clear and in focus. This is done to draw more visits from the users and in turn more responses.
In addition, many inventories, such as the very popular Prime Banner, have been removed with the solid reason – to create more user engagement by getting in more searches and therefore a higher response for listings.
Single Search Form – With insights gained through feedback and user behavior studies – the separate Commercial Section has also been removed and Residential, Agricultural and Commercial search is now accessible through the headlined single search form where all options, including Commercial Search, are provided through the property type selection.
Comprehensive Search Results – makes the property stand out and giving it a higher chance of being clicked and contacted. Pictures, videos & more information such as possession date, construction and furnished status, etc. are now shown directly on the Search Results page.
New Refine filters and Sort Fields such as, Rate per Sq. ft., Project / Society filter, Images & Video filter have been introduced on the page to make selecting a property easier and quicker for the user.
Posting Requirements has completely integrated in the new magicbricks and has never been easier –'Auto-create from Search' feature is highlighted with fields having been reduced & refined to increase the possibility of conversion from a search to a listing.
Apart from these major changes, several less-visible modifications have been undertaken across the website such as the click-to-enlarge pictures, new amenities icons and city special pages.
Commenting on the new look and feel of the website, Mr. ML Yadav of Value Infra Group said, "We are really impressed by what Magicbricks is doing in the online property space – being the best portal out there – we expected nothing less. It is because of the response and customer service like this that Magicbricks continues to be our number one choice for advertising."
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