Google has launched campaign & services for women in India to help them get online and use internet. Google has launched 'Helping Women Get Online' website - hwgo.com along with an internet toll free helpline number, 1800 41 999 77 to guide women if they get stuck on the internet.
With only 30% of the active Internet users as women, Google aims to help bring 50 million women to get online by end of 2014.
The campaign is being carried out by Google in collaboration with Intel, HUL, Future Group & Axis Bank along with other partners which will provide content and useful information from their end to this campaign are - Johnson & Johnson, Indiatimes, Healthkart, Babyoye. IMRB will be the campaign's research partner.
As the campaign is targeted to Indian women that's why the hwgo.com website is also available totally in Hindi, the website helps women to get basics of computers, learn internet skills, chat & email and how to search on Google with some advance level search techniques.
The website also let women to get knowledge and information interests that are generally common among all women such as - childcare tips, cooking tips and recipes, health tips, household tips, maternity tips, relationship tips, style & beauty tips etc.
By the end of 2014 India will be 2nd largest Internet user-base in the world after China and leaving behind US. By the end of 2014 India will have 243 million Internet users and Women users among this is only 305 as per I-cube data, June 2013.
As per I-Cube 2013 report, the number of Internet users in India is expected to rise 18.53 per cent in the coming eight months to reach 24.3 crore that is - 243 million by June 2014. Google initiative if accomplished will add up more to it.
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