YouTube Soon on Indian Television Screens through DTH

YouTube receives more than 55 million unique monthly users from India which means India account for around 5.5 per cent  of its global monthly unique visits. This is the the reason Google is all set to bring YouTube to television screens of Indians.

Recently Francisco Varela, who is Global Director of YouTube platform partnerships made visit to India and as per the reported news from Economics Times, Varela made a strategic move that will allow YouTube to be part of channels of DTH service providers in India such as Tata Sky, Dish TV, Airtel etc. Although Varela declined to name the DTH service providers in India he was in talk with.

India is fastest-growing markets for YouTube and YouTube itself is an important part of Google's revenues, which crossed $50 billion (about Rs 3.1 lakh crore) in 2012. This is sees as strategic move from Google which will surely multiply the revenue of YouTube if brought to DTH in India.

Not all people in India have reach to internet especially in rural areas where people don't access internet but still have DTH services to watch TVs, this YouTube to DTH in India move will enhance the reach of the YouTube video service to these areas.

More than 1 billion unique users visit YouTube each month and 70% of YouTube traffic comes from outside the US and from this India's share is 5.5%. It clearly says that India is a significant market for YouTube and this YouTube to Indian TV sets decision will further boost its business in the country.

YouTube is localized in 56 countries and across 61 languages and 100 hours of video are uploaded to YouTube every minute. Over 6 billion hours of video are watched each month on YouTube, that's almost an hour for every person on Earth, and 50% more than last year.

Image Credit [ francescominciotti]

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