One of India’s major festival Diwali is coming up next month and its also shopping season & reason for Indian population. As e-commerce is on boom probably a large part of people will shop online, on this phenomena, CashKaro.com, a cash back and coupons site conducted a survey of 1,032 people about their online shopping plans for Diwali.
As per the survey a whopping 83% of respondents are planning to shop online, with the majority buying clothes, mobiles & electronics. This is in line with recent reports from Assocham where 65% increase in online shopping in 2013 has been predicted. Websites like Flipkart, Snapdeal, Myntra, Jabong, Freecultr, Zovi are running special festive offers to further attract customers.
Survey participants were 69% male and 31% female. 61% were less than 25 years old, 36% between 25-40 years old and 2% over 40 years old.
Below is the infographic of survey conducted:
- Why are people shopping online: 36% said that cheaper prices is one of the main reasons they shop online. With sites like Cashkaro.com, people can now get discounts, cashback and coupons, which makes online shopping even cheaper. 32% respondents picked convenience as a reason to shop online, especially as they look to avoid traffic jams and maddening rush on streets during Diwali. More variety online was chosen by 29%. This is especially true for tier 2 and tier 3 cities where spending power is growing but variety is limited and many popular brands are not available in local malls and markets.
- What will people buy the most this Diwali: Clothes and accessories topped the list at 30%, followed by mobiles and electronics (25%), diyas and decorations (13%), dry fruits and chocolates (12%), gold coins and fire crackers (yes they are available online and you can even get deals on these!) were chosen by 6%. 10% more men said they will buy mobiles and electronics compared to women.
- Money spent during Diwali: 56% said they spend less than Rs 10,000 during Diwali (online and offline combined) while 36% said they spend between Rs 10,000 and Rs 25,000. Only 8% of the participants are expected to spend over Rs 50,000 on Diwali this year. As one would expect, age is directly correlated to the spend amount. The 25-40 year age group is expected to spend 20% more than the under 25 age group.
- Proportion of online vs offline shopping: At this stage, 72% respondents do less than 50% of their total Diwali shopping online, as a large chunk goes towards local mithai houses and local vendors. This trend is set to change in future as already 28% respondents do over 50% of their Diwali shopping online and Indian e-commerce grows in general. Seeing the increased traffic on sites like Myntra, Snapdeal, Flipkart even brick and mortar stores like Shopper's Stop, Bata, and Big Bazaar have started selling online.
- Everyone likes a deal: An astounding 96% said that they would like to get cash back and coupons to save on their online shopping. It's a no-brainer as thousands of rupees can be saved every year.
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