The Media Trust & AdMeld Unveil a New Model of Malware Protection for Premium Publishers

Partnership Represents a Proactive, Systemic Approach To Combating Malware, Leverages Superior Technology and Reach To Identify and Neutralize Threats

PR Newswire -- July 27, 2010

NEW YORK, July 27 /PRNewswire/ -- The Media Trust ( today announced a partnership with AdMeld (, the technology platform that helps premium publishers sell ad inventory smarter and safer. The integration puts The Media Trust's powerful malware detection engine to work across billions of AdMeld-optimized impressions each month. The Media Trust uses proprietary technology to proactively identify malware threats and alert AdMeld to the source--before the tags can be launched and damage done.

"Over the past six months, malvertisers have grown increasingly sophisticated in their methods," said Chris Olson, CEO, The Media Trust. "Instead of mounting network-specific attacks they have begun to target multiple demand sources simultaneously, employing the same tactics that agencies and demand side platforms use to achieve their own reach and targeting goals. This shift requires a fresh approach to the problem, and The Media Trust's global infrastructure, combined with AdMeld's broad view of demand-side flow and supply-side inventory provides a unique capability to combat this growing threat."

"Today we're announcing a new standard in malware protection for our customers and the industry as a whole," said Michael Barrett, CEO, AdMeld. "With hundreds of publishers and demand sources transacting on our platform, maintaining a safe environment requires the technology to seek out a few, increasingly-sophisticated needles in a large, ever-changing haystack. This is what The Media Trust does best, and we're proud to partner with them on this."

About The Media Trust Company

The Media Trust is the leading provider of online ad creative malware scanning, ad verification, and data transparency services worldwide. Media Trust's proprietary content monitoring technology protects yield managers, publishers, ad networks, and exchanges from malicious or otherwise unwanted creative running through their platforms or on their web sites. Media Trust verifies targeting and creative execution for thousands of media buys daily across 45 countries. Media Trust maintains the largest global infrastructure for geographic and behavioral targeting verification to ensure campaigns are running correctly, reducing discrepancies and make-goods and providing solutions to identify and correct campaign errors in the process. Media Trust automates the support of traditional and mobile Internet advertising creative including display, rich-media, video, text and search and is integrated with leading ad serving and OMS solutions. Media Trust clients include AdMob,, Comcast, Hearst Newspapers, PointRoll, Yahoo, YouTube and over 300 additional agencies, publishers, ad networks and exchanges.

About AdMeld

AdMeld helps the world's top publishers maximize ad revenues, and sell their inventory smarter, safer and more efficiently. The company's dynamic yield optimization technology connects with hundreds of sources of demand such as ad networks, exchanges and DSPs, and provides tools and analytics for publishers to better understand and monetize their audiences. Current AdMeld customers include, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post and more than 260 others worldwide. The company is headquartered in New York City with offices in San Francisco and London. Visit


Subject Codes: PC/t.100727080008655, PT/lang.en, IN/CPR, IN/STW, IN/HTS, SU/PDT, RE/New_York, PC/priority.r, PC/category.f, PC/class.1019, PC/WAVO_c....., PC/APT_c...., PC/state_c, PC/wavo1_c, PC/class.1240, PC/WAVO_....c., PC/APT_....c, PC/trade_c, PC/wavo5_c, PC/class.1049, PC/WAVO_y....., PC/APT_y...., PC/state_y, PC/wavo1_y, PC/DataFeat_calif, PC/port_32, PC/Billing_CAL, PC/Billing_NYS, PC/Billing_RWB, PC/Billing_TNW, PC/1stAcc_931310, PC/bureau_NE, PC/port_01, PC/port_96, PC/port_31, PC/port_19, PC/port_91, PC/contact, PC/website, PC/id_NE41062

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