Scripps Networks' HGTV.com and Cox Enterprises' Kudzu.com Join Forces to Connect Home Improvement Enthusiasts to the Best Local Service Providers and Each Other

'Crowdsourcing' brings homeowners helpful resources and service providers enhanced visibility

PR Newswire -- July 27, 2010





ATLANTA, July 27 /PRNewswire/ -- Kudzu.com, a website that helps homeowners choose the best service providers for their home and family, announces a multi-media partnership with HGTV.com to provide detailed, hyper-local listings of home service professionals by neighborhood, homeowner ratings and reviews of their experiences with specific companies and timely specials from local contractors.



To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/cox/45350/



(Photo: http://photos.prnewswire.com/prnh/20100727/MM40887 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100727/MM40887 )



"Kudzu is a great match for HGTV fans because our site conveniently connects neighbors so that they can help each other make important, high consideration decisions for their home," said Tom Bates, general manager of Kudzu.com and vice president of Cox Search, Inc.



The multi-platform partnership also brings select video content from HGTV to Kudzu.com. In addition, Scripps Networks will have the ability to sell national advertising on the site, and Kudzu will be featured as an on-air sponsor of the networks. HGTV is distributed to more than 99 million U.S. households and is one of cable television's top-rated networks; HGTV.com is the nation's leading online home-and-garden destination and attracts an average of 5 million unique visitors per month.



"Kudzu.com facilitates real conversations among consumers and service providers," said Vikki Neil, general manager and senior vice president for Scripps Networks' online home brands. "Home enthusiasts can search our sites for inspiration and ideas - and Kudzu will help them find the best person to get it done."



The increased national visibility will give local service providers added incentive to advertise and boost their profiles on Kudzu. According to a recent American Express study, about two-thirds of homeowners plan to improve their homes in 2010, spending an average of $6,200 on enhancements. Forty-seven percent of study respondents plan to hire professionals to get the job done.



Kudzu.com features consumer ratings and reviews of service providers from around the country including plumbers, painters, roofers, electricians, landscapers and home contractors. Kudzu.com also includes thousands of local promotional offers

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